Reported seed funding raised in November 2022
Bridging physical products and verifiable digital ownership
Lead product design for a Web3 platform that helps creators and brands mint physical assets, program NFC tags, connect marketplaces, and track ownership.
RoleLead Product Designer
Timeline2022
From NFT research to usability testing and handoff
NFC-to-NFT model for authenticating physical assets
01 · Challenge
Finding the useful problem inside the complexity.
SmartSeal needed to make a technically dense Web3 workflow understandable to creators, brands, and collectors. The experience had to connect physical goods to NFTs, program NFC tags, integrate wallets and marketplaces, and preserve a clear ownership trail without forcing users to reason about the infrastructure underneath.
02 · Strategy
Creating a direction the team could act on.
- Research the NFT and NFC landscape, work through the product requirements, and turn the opportunity into a focused seven-week design plan.
- Define the needs of creators, collectors, artists, and product businesses, then translate those perspectives into personas and priority journeys.
- Map onboarding, wallet connection, minting, NFC programming, asset management, marketplace listing, and purchase-request flows across mobile and desktop.
- Move from sketches and wireframes into a coherent design system, high-fidelity prototype, usability testing, iteration, and engineering handoff.
Design evidence
From complex infrastructure to a product people could use.
The work moved from opportunity framing and audience definition through flow architecture, sketching, interface design, and a testable product system.
03 · Result
Turning the direction into tangible product and business value.
Designed an end-to-end mobile experience for creating digital twins, programming tags, managing assets, handling purchase requests, and transferring ownership.
SmartSeal was reported to have raised approximately $625K in seed funding in November 2022, marking a significant business milestone for the product.
The company established a notable partnership with Accubits’ CoinFactory to support white-label phygital NFT marketplaces with verifiable links to physical assets.
Created a tangible product direction that connected SmartSeal’s technical proposition to understandable workflows for creators, brands, and collectors.
Company context and reported outcomes
SmartSeal product website ↗Accubits CoinFactory partnership ↗Reported funding profile ↗